Snapshot 30 October 2026 · updated daily

Do the AIs cite differently in Europe and the US?

Pick two sides and see the difference in source types, platforms and the AI's own searches. The keywords are not the same on the two sides; the numbers show what the AIs actually cited.

Source: a page the AI links to in an answer. Mention: a name the AI writes in the text. The AI's searches: what the AI itself searches for before it answers. All shares are of sources unless the box says otherwise.

AB

AI

SourcesBiggest difference in sourcesFirst party +14 pp60% · 75%

The AI's searchesBiggest difference in the AI's searchesPlace -41 pp56% · 14%

Sources

First party gets 14 percentage points more in North America (US and Canada)

Share of citations per source type. The line shows the difference between the two sides.

EU (Europe)North America (US and Canada)

EU (Europe)North America (US and Canada)Difference

First party60%75%+14

Producer41%54%+13

Seller20%21%+1

Third party: intermediaries26%17%-9

Marketplace2%3%+1

Price comparison6%1%-6

Lists/digital PR9%5%-4

Directory3%4%+1

Google Business2%1%-1

Google Shopping1%1%0

Third party: content10%7%-2

Media7%4%-3

Reviews1%1%+1

Forum1%1%0

The difference is computed on unrounded shares. Sides with fewer than 200 answers are not shown.

Sources

First-party page types

Share of first-party citations.

Product33%48%+16

Category23%9%-14

Content20%17%-3

Home page19%23%+4

Other6%4%-2

The AI's searches

The AI's own searches

Share of the AI's own searches with the word class.

Searches per answer2.2 vs 1.4

Evaluation31% vs 49%

Price28% vs 18%

Year13% vs 41%

Place56% vs 14%

Brand36% vs 21%

Only Gemini and ChatGPT report their searches, and their mix differs between the two sides.

Sources

Platforms

Share of citations per platform.

Google Business-1.2

Reddit0.0

Google Shopping0.0

YouTube-0.1

Facebook-0.4

TikTok-0.2

Amazon+0.1

Trustpilot-0.2

Google Business: 2% · 0.9% | Reddit: 1.2% · 1.2% | Google Shopping: 1.0% · 1.0% | YouTube: 0.9% · 0.8%